Apple allow an iPhone developer to distribute a limited amount of copies of their applications using a mechanism called Ad Hoc Distribution. This is intended for testing purposes, but it can also be useful to send out a fix quickly.
Installing with Ad Hoc Distribution is more difficult than buying through the App Store. Also updates are not automatic. You can install alongside an App Store purchased version of the application and both applications will remain installed, but it can be difficult to tell them apart.
When you are sent an iPhone App for Ad Hoc installation you need to complete the following steps:
If you get an installation error it may be because your device is not listed in the provisioning profile. Check with me if this is the case.
Some users have reported that exiting and restarting iTunes has helped make things work too.
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